Tuesday, September 14, 2010

M&M to launch portfolio of bikes by October

Mahindra & Mahindra plans to launch a portfolio of bikes between 100-125 cc, 150c and 250-300 cc by September end or early October. M&M says that these bikes are designed Engines Engineering Company it acquired in 2008.

The company plans to use its existing dealer network to market bikes and hopes to compete with Hero Honda’s dominance in the 125 cc segment inorder to take advantage of the absence of new launches fm Hero Honda in the 125cc segment. M&M Two wheelers have more than 370 dealerships across India.